Innermost task

Innermost - origins, beliefs, team

Innermost - Strategy

Innermost - origins, beliefs, team

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BRIEF

As part of a job application I was asked to pitch my opinions of the Innermost brand and how I believe it should be viewed by consumers. Additionally, I was asked to create a marketing concept that the business could use in the future and how it would be incorporated on different platforms.

SOLUTION

I created these two boards which I believe incorporate Innermost's vision and vibe. I decided to go with bright colours and bold texts to make the brand as eye-catching as possible. The style should appeal to a wide audience and be as inclusive as possible.

I got the opportunity to present my ideas to Innermost's founder which was exciting and was great to hear his thoughts.