Trend Map

Sportswear Trend

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BRIEF

Create a varied yet thorough presentation of a current fashion trend that has been seen on the catwalk and in the high street. Demonstrate the evolution of the related trend, its drivers, how brands are adapting the trend into their business and the impact. Additionally, present an exploration of the trend in a fashion editorial spread.

SOLUTION

This project included team work and individual elements, the trend I chose to investigate was sportswear. This displayed how popular the trend is and its potential in the future. The report demonstrated my creative flair and cohesively incorporated the trend into a work to drive the message.