Levi's

1/8

BRIEF

Represent a brand's identity, message and drive into a brand book. The chosen brand must be easy to identify by the body of work and encompass the business strategy and visuals.

SOLUTION

I chose to create a brand book for Levi's as it is an iconic business, that is reputable, recognisable and constantly reconsidering innovative and sustainable practices. I successfully translated the brands visuals identity and authentic tone of voice. Additionally, the report identified the businesses strategy and current operations, to provide a thorough analysis of the situation they are facing.

SEE MORE

https://issuu.com/dominiqueyearby/docs/pages-levi_book