Superego
BRIEF
To create a product or service that relates and recognises insights found in previous research. The creation of the business concept must be validated through market research, industry insights and current trends. The final report must demonstrate creative flair, business acumen and innovative thinking.
SOLUTION
My concept, Superego will ethically enhance the lives of young people in the UK. The business has been driven through research into Millennials and Generation Z, the research identified that further gratification would lead to ethical action and young adults are currently struggling with not aligning their claims with actions. This validated that the membership scheme comprising of a reward card and an online platform would be a suitable offering for consumers.