Tisane

The project joins a marketing student with a fashion design student to work cohesively to create a brand that reflects their work and their flair. Develop an original brand that is easily identifiable, unique and strategic. The brand must have an understanding of the market its entering and the target consumer, additionally the business must have a tactical strategy for success. 

Tisane is a luxury, ready-to-wear womenswear, created in collaboration with designer Agnes Abelson. The collection inspired by the designers love of tea and its respective comforting emotions has been translated into the branding and marketing. Alongside creating a brand book, I created a promotional video and museum boards representing Tisane. 

https://issuu.com/dominiqueyearby/docs/tisane_-_spreads